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5月9日 11:00-12:30
【媒体项目】UCCA-《0086》杂志“爱品牌”系列 7: PUMA: 艺术与设计导向营销
报告厅/活动免费/中英文讲座
在1970年代和80年代，凭借与足球传奇贝利、马拉多纳和德国网球英雄鲍里斯·贝克尔的合作，PUMA是世界上最吸引人的运动用品品牌。然而在90年代初，PUMA陷入了困境。通过运用创新设计将艺术，时尚，音乐和运动融合起来，PUMA走出了困境并创造了以生活方式为本的新营销方式。在我们的爱品牌系列 ，PUMA亚太区市场营销总监Christoph Peter-Isenbuerger先生将和观众们分享PUMA品牌重新出发的故事，并讨论PUMA未来几年在亚洲的计划和想法。
May 9, 11:00-12:30
【Press Project 】UCCA-0086 Magazine Series “Love Brands” 7: PUMA: Art and Design - Oriented Marketing
Auditorium / Entry Free / Chinese & English
Associated with football legend Pele, pop icon Madona and German tennis star Boris Becker; PUMA was one of the most admired sports brands in the world in the 70s and 80s. Then came the early 90s and PUMA struggled, the brand was re-launched through innovative design and the mix of art, fashion, music and sport; creating a new segment called sport lifestyle. In our Love Brand Series, PUMA’s Marketing Head of Asian Pacific Mr. Christoph Isenbuerger will talk about how the brand was re-launched and its plans for Asia in the near future.
5月9日 14:00-16:00
【文化项目】“民艺振兴”——CHP系列 4：梁思成林徽因故居保护——公众参与的力量
大客厅/讲座免费/中文讲座
在这次保护工作中，公众、民间机构、媒体、专家共同发力，从各自角度、不同领域推动事情的进展。而公众参与在整个事件中的作用尤为突出，可以说，这是一次公众参与的绝对胜利。
此次，CHP携志愿者、文保专家讲述公众如何运用法律和发挥自身专业优势参与并推动文保工作。
May 9, 14:00-16:00
【Culture Program】“Rebirth of Folk Art” - CHP Cooperation Series 4: Former Residence of Liang Sicheng and Lin Huiyin Protection - The Power of Public Participation
La Suite / Entry Free / In Chinese Only
CHP, along with project volunteers and experts, demonstrated to the public how to exercise their legal rights and professional advantages to participate in and promote cultural preservation. Most importantly, this gave the public the opportunity to be involved in this issue – which would not have happened if this dialogue had not taken place.
5月13日 14:00-15:30
【文化项目】“中国新设计”系列 27：全球化语境下的中国本土建筑创作实践
报告厅/讲座免费/中文讲座
本讲选取了十几位活跃于中国当代建筑界的青年建筑师及其作品，从项目背景、设计思想、设计手法等多方位、多角度地展示各个建筑作品的内在涵义，试图梳理出中国当代建筑发展的一条清晰脉络。
May 13, 14:00-15:30
【Culture Program】Series “China New Design” 27: On Chinese Regional Architecture Practice in the Context of Globalization
Auditorium / Entry Free / In Chinese Only
In this lecture, nearly twenty Chinese young architects and their works are reviewed to analyze their significance and the history of contemporary architecture in China.
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