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【3、优秀的设计是美的。Good Design is aesthetic.】产品的美感是实用性不可或缺的一部分，因为每天使用的产品都无时无刻的影响着人类和我们的生活。但是只有精湛的东西才可能是美的。 The aesthetic quality of a product – and the fascination it inspires – is an integral part of the its utility. Without doubt, it is uncomfortable and tiring to have to put up with products that are confusing, that get on your nerves, that you are unable to relate to. However, it has always been a hard task to argue about aesthetic quality, for two reasons.
（RT 20 tischsuper收音机, 1961,Dieter Rams为博朗公司设计）
【4、优秀的设计使产品更容易被读懂。 Good Design helps a product be understood.】优秀的设计让产品的结构清晰明了。更强大的是它能让产品自己说话。最好是一切能够不解自明。 It clarifies the structure of the product. Better still, it can make the product talk. At best, it is self-explanatory and saves you the long, tedious perusal of the operating manual.
（T 1000 收音机, 1963, Dieter Rams为博朗公司设计）
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